To promote Tesco’s Clubcard offer in collaboration with P&O Cruises, I showed how your weekly food shop can take you to amazing places.
Often, the best ideas don’t need many words.
I created this ad for P&O Cruises to run in several national newspapers the day after England lost the Euro ‘24 final.
Yes, we had a back-up ad in case they won
(but it wasn’t as good as this!).
(but it wasn’t as good as this!).
Nicole Scherzinger handled creative direction for the
events, and I handled the copy to promote them.
events, and I handled the copy to promote them.
Costa coffee – available around the clock.
I wrote this simple, yet catchy, poster to spread the word.
This magazine ad includes the tagline ‘Start from scratch’, which I wrote for Pioneer DJ’s latest controller.
The DDJ-SB3 was designed for beginner DJs and endorsed by legendary scratch DJ, Jazzy Jeff.
I wrote this national newspaper when P&O Cruises was about to celebrate the first birthday of its flagship Britannia.
Shaun the Sheep was hiding, and I needed to help kids find him!
This poster explained how families could search for the famous Aardman character and pose for photos with him in an augmented-reality treasure hunt.
Guests on a world cruise can see many of Earth's most amazing places in one holiday. So, instead of talking about it being the 'greatest show on Earth', I wrote about how it puts the greatest parts of Earth on show – just for you.
These print ads inspired beginners to ‘Be the DJ’ or encouraged more experienced DJs to embrace the ‘Freedom to control’ with Pioneer DJ’s latest products.
A new cruise ship, Arvia, was heading to warmer shores and I wrote this digital billboard ad to inspire people to join her.
‘Swap winter for summer’ was a huge campaign I created for P&O Cruises, encouraging customers to book winter holidays in sunny climes.
The campaign included a host of different headlines that encouraged the reader to swap something we don’t really like about winter (e.g., the ‘real world’ of going to work every day) for something aspirational and exotic.
Another one of my favourite lines from the campaign was: 'Swap chestnuts for coconuts'.
A rival brand had launched a new product range with an aggressive marketing campaign that actively encouraged DJs to stop using the industry-standard gear made by Pioneer DJ and switch to theirs.
Pioneer DJ didn’t want to start a war of words, so they asked me to write an ad that would simply remind the electronic music community about their stellar heritage and reputation.
I took this photo of the ad in the window at GAK, a legendary Brighton music shop that sadly closed in 2025.