A winter you can get on board with
I created P&O Cruises biggest campaign of 2026, launching the new winter 2028/29 holiday collection and spanning hundreds of pieces of collateral – from video and social media posts to print ads and DMs.
Watch the introduction video below and scroll down to find out more about the campaign.
A winter you can get on board with
Let us whisk you away with our new winter 2028/29 holiday collection
Winter at home is usually drab. But a winter where you can explore amazing places and laze on paradise beaches is definitely one you can get on board with. Hence this headline, which works in tandem with the hero image to let the reader know P&O Cruises is offering a winter experience that’s very different from the norm. This line also includes a pun relating to ‘getting on board’, making the copy work harder to remind readers that they’ll enjoy this experience when they step on board a P&O Cruises ship.
The sub-heading conveys the excitement and ease of going on holiday with P&O Cruises, who are ready to show guests fantastic hospitality and whisk them away from a dull winter to somewhere far more fun. All they need to do is say ‘yes’.
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