The royal wedding was approaching in 2018 when I had the idea to turn a DM into an invitation for P&O Cruises customers to take advantage of a special offer.
Featuring a wedding cake shaped like a cruise ship and a call to action restyled as a request to ‘RSVP’, it celebrated the landmark event and generated a huge surge in sales.
Everyone loves some trashy holiday reading, right?
When P&O Cruises wanted to encourage customers to book winter holidays, I created this DM in the style of a romance novel that tantalisingly suggested the summer didn’t have to end.
With a star-studded line-up and Barbados for a backdrop, the naming ceremony of new cruise ship Arvia was eagerly anticipated. I wrote a promotional campaign and branded the event as ‘The Caribbean’s hottest ticket’.